


But it’s a bit difficult to do the fiddly bits.” They send us all the analytics about who’s been viewing our store online. We get information quite regularly from Google.

So we’ve always had that interaction with Google. We’ve not got our own website and we use a Gmail address. “We’ve been using Google for the shop since we opened in 2007. We get people coming in with Google Maps open and they’ve used it to find us. No matter what you’re searching for, whether it’s a U-bend for the sink or finding out when the sun sets, people use Google. “To get your business on there is easy,” says David Lomas, of Lomas News in Bury, Lancashire. So, getting your store listed correctly on Google is absolutely crucial if you want to be found online and should be a top priority in your digital marketing efforts. Google is the most visited website in the world and Google Maps is by far the most popular navigation app, with more than 70% of smartphone users saying they used it frequently.
